Thursday, 29 October 2015

What Is Digital Marketing?

Digital Marketing

                              What Is Digital Marketing?

According to · The Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.

The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

It uses various internet based mediums to achieve above objectives.

                           Digital Marketing Channels

Digital Marketing is facilitated by multiple channels, As an advertiser one's core objective is to find channels which result in maximum two way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely
  1. Affiliate marketing
  2. Display advertising
  3. Email marketing
  4. Search marketing
  5. Social Media
  6. Social Networking