Monday, 22 February 2016

What Is Facebook Marketing?


Hi Friends...

 Today we will be discussing about what is Facebook marketing ? & how individual as well as businesses can utilize such creative & innovative Platform like Facebook to promote their product,& services.

but before going into the details here are some FACTS about Facebook which let you know how big is this platform.

Facebook Marketing

  1. 1.04 billion daily active users on average for December 2015.
  2. 934 million mobile daily active users on average for December 2015.
  3. 1.59 billion monthly active users as of December 31, 2015.
  4. 1.44 billion mobile monthly active users as of December 31, 2015.
  5. Approximately 83.6% of our daily active users are outside the US and Canada.
What Is Facebook Marketing? 

In simple term Facebook marketing can be define as promoting your product or services by targeting relevant Facebook users on  the basis of specific demographic, geographic location & Interests.

so first step in Facebook marketing is to decide upon your business goal so that relevant strategy can be planned accordingly. for example business goal can be as follows

  1. Drive online sales.
  2. Increase Local sales.
  3. Promote your Apps.
  4. Increasing Brand awareness.
ohh but one thing i forgot to tell you that for fulfilling above business goals we need to create paid advertisement campaign on facebook, yes nothing is free in the world. beside there is good return on investment (ROI) on every dollar spent on advertisement , provided if you select campaign objective carefully & target relevant Facebook users.


What do you mean by Drive online sales.?

  • Reach people where they're on Internet,means the devices like Laptops, desktops,tablets &phones are used them to access Facebook.
  • Bring people from Facebook to your website to book an appointment, sign up for more info or make a purchase.
from now onwards we will use term advert for advertisement as per Facebook language.

Steps involved In Driving online sales.

Set up a Facebook Page: A Facebook Page gives your business an online presence and a way to engage people who like your business.

Boost posts to reach more people:You can show your Page posts to more of the people who like your Page and new audiences.

Choose your advert audience:Reach audiences who should see your adverts before they have to search for you. Target adverts to your audience by location, age, gender, interests and more.
Reach customers you know:With Custom Audiences, you can reach customers you already know in a safe, secure way that protects your privacy.

Track customer actions on your website:Measure the effectiveness of your Facebook adverts and see how many people come to your website to make purchases and more.

Remarket to website visitors:When people visit your website, you can reach them again and remind them of your business with a Facebook advert.

 What do you mean by Increasing Local sales?.

You can drive sales by reaching people who are interested in your business exactly where they're looking – on their phones, tablets and computers.


Steps involved In Increasing Local sales:

Set up a Facebook Page: A Facebook Page gives your business an online presence and a way to engage people who like your business.
Boost posts to reach more people:You can show your Page posts to more of the people who like your Page and new audiences.
Choose your advert audience:Reach audiences who should see your adverts before they have to search for you. Target adverts to your audience by location, age, gender, interests and more.
Reach customers you know:With Custom Audiences, you can reach customers you already know in a safe, secure way that protects your privacy.
Track customer actions on your website:Measure the effectiveness of your Facebook adverts and see how many people come to your website to make purchases and more.
Local awareness advert:Local Awareness adverts help you reach people in the area around your business. Reach them at any time, on any device, so they'll have you in mind when they're nearby.
What do you mean by Promote your Apps?
Facebook Adverts make it easy to promote your mobile apps and games, so you can find new customers and keep people engaged with your apps.

Steps involved In Promoting your Apps:

Set up a Facebook Page: A Facebook Page gives your business an online presence and a way to engage people who like your business.

Choose your advert audience:Reach audiences who should see your adverts before they have to search for you. Target adverts to your audience by location, age, gender, interests and more.

Reach customers you know:With Custom Audiences, you can reach customers you already know in a safe, secure way that protects your privacy.

Use the Audience Network: The Audience Network is a way to effortlessly scale your campaigns into high-quality, third-party apps.

Adverts Reporting & performance:See how your adverts perform, so you can boost the budget for adverts that do well and improve the ones that don't.

App Install and Engagement adverts:Reach people on any device who will want to install your app or use it again.



What do you mean by Increasing Brand awareness?.

More than 1.59 billion people use Facebook to connect with what matters to them, and 64% of them visit Facebook every day. 

 Relevant and engaging photos, videos and links make Facebook Adverts a powerful way to find new customers and build brand loyalty. Relevant and engaging photos, videos and links make Facebook Adverts a powerful way to find new customers and build brand loyalty.


Steps involved In Increasing Brand awareness:

Set up a Facebook Page: A Facebook Page gives your business an online presence and a way to engage people who like your business.
Choose your advert audience:Reach audiences who should see your adverts before they have to search for you. Target adverts to your audience by location, age, gender, interests and more.

Find people who are similar to your customers:With Lookalike Audiences, you can reach people on Facebook who share traits with your customers or people who like your Page.

Facebook Measurement Basics: measurement tools help you to understand the type of people who like your business and how people respond to your adverts.
Clicks to Website adverts:Run Facebook adverts that take people to any page on your website.

Video Views:Create engaging video adverts that help people connect with and remember your brand.


hey friends... i think this is enough for today , in the next post we will discuss how to select campaign objective & detail procedure for creating advert for each objective .

So See you again..so keep moving forward.. SHANDAR - ZABARDAST - ZINDABAD....




source: facebook.com


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