Thursday, 11 February 2016

What is Google Adwords?


What is Google Adwords?


Google Adwords



Google Adwords is Web Asset/property of Google Inc. American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software).



                       






Google Adwords is Online Advertising Platform for Individual /businesses wants to 
run their advertisement on google & Its network

The Adwords Platform enables businesses to set budget for advertising and only pay when people clicks the ad.

Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for triggers your ad to be shown. AdWords at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results. 

If your AdWords ad is clicked on, Google search users are then directed to your website.


Modus of Operandi ?

With Google AdWords, you can reach people as they search for words or phrases (which we call Keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad.

1) Your ads appear beside relevant content.

2) People click on your ads.

3) And connect to your business.




Benefits Of Google Adwords:-

1)Your ad is displayed to people who are already searching for the kinds of products and services you offer. So those people are more likely to take action.

2)You can choose where your ad appears -- on which specific websites and in which geographical areas (states, towns, or even neighborhoods).

3) With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from.

4)You decide how much or little you want to spend monthly, and you’ll never be charged more than that amount.

5)There’s no minimum spending commitment.

6)View a report of how your ad is doing -- see how many new customers connect to your business from your ad, where they’re coming from.

7) Use AdWords tools to edit and improve your ad, and increase the number of potential customers who contact your business.

source: https://support.google.com/adwords

1 comment:

  1. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad, not when your ad appears. There are a variety of bidding options you can choose from. Very helpful point.

    ReplyDelete