Tuesday, 1 March 2016

How to Create Facebook Ads?

Hi Friends,

 In our previous post we learnt what is Facebook Marketing? . today we will be discussing about various Facebook ads campaign objectives & how to create advert for these objective.

before selecting advertising objective you must be clear what you want to achieve through this campaign.

Facebook Ads


Facebook Advertising Objectives:

  • Boosting your Posts: When your goal is to increase the engagement of  post on your Facebook business page.Then you should select this objective. Engagement includes Likes, Share, comments on your post.Ads are shown to those audience who are likely to "Comment", "Like" & "Share" your Post.

  • Promoting your Business Page: Promoting your Page might be a good option if you want to engage with your audience or reach new customers.  Facebook ads created through this objective are targeted to those audiences which are going "like" your page. once they like your page your posts stars appearing their news feed.

  • Sending people to your website: When you you goal is to send people to your website or to certain pages of website like product page, home page,contact page,sign up page,special offer page then you should select this objective. These ads will set up custom URLs & will show to those audiences who are likely to click your ads.

  • Increasing conversions on your website: Conversion means any valuable action you want your website visitor to take on your website. depending upon type of business/services conversion may be purchase of you product, sign up, inquiry , visit to specific pages. 

  • Get People install of your app: When you goal is increase installation of you App then you must select this objective. You can create an ad with a link to the app store from where people can install your app. If you want to measure the number of app installs, you can integrate your app with the Facebook SDK.

  • Increasing engagement in your app:When your goals is to increase engagement among the people who have already installed apps.its kind promoting uses among the app user or directing them to specific area of app.If you want to measure the success of your ad, you can integrate your app with the Facebook SDK

  • Reaching people near your business: When your goal is to Increase in-store sales , Increase foot fall in your store, building awareness of your business in the local community then you must select this objective. Facebook ads created through this objective utilizes radius targeting to show you ads to those audiences who are near to business. e.g Local Chinese food restaurant want show ads to those who are residing in radius of 5 kilometer.

  • Raising attendance at your event: When you want more people to attend your "event", you must select this objective.The event ad will get more people to see and respond to your event. People will get reminders and updates about your event, and you'll be able to see how many people responded interested and attending.

  • Getting people to claim your offer: when you want promote coupons,discounts, special offer,special deals,  you must choose this objective. You can target these ads to specific audiences & also limit how many people can claim offer.

  • Getting video views: When you want to tell your business/ brand stories with interesting videos then you can utilize these video embedded ads.

  • Collecting leads for your business:When you want generate leads for your business, then these ads will help you to collect lead information from people who are interested in your business.

Step by Step Guide of Creating Facebook Ads:

Campaign Objective: As we already discussed in detail about the various objectives, it means what you want accomplish with proposed ads.

Ad Set: It decide how your ads will run on Facebook platform. In the ad set you decide your audiences on the basis of targeting options like Age, Gender, Location & more. You also decide budget of the campaign  & scheduling of the Ads.

Ads: At this level we develop ad creatives utilizing appropriate Images, Videos, Call to Action buttons.

Creating  Ad for Boosting your Posts:

  • Log into your Facebook account.

  • Then select create advert from drop down menu.


  • Choose objective for campaign.

  • Select Page whose post you want to boost.
Note- For our study purpose ,i selected one of my own page- Bodybuilder Tips.

  • Now drop down menu will appear. Select specific post which you want to boost.
  • If you do not wish to to boost from previously posted post. You can create fresh post by clicking on plus button.

  • You can give name to your campaign.

  • Now press  Set Audience & Budget button.

lets move to next level Advert Set - Audience ,Budget.& Schedule.

  • Target audience on the basis of location.
  • Select the appropriate option from the drop down menu.

  • Similarly now target the audience on the basis of Age, Gender & Language.

  • You can narrow down or expand your audience through detailed targeting & connections.

 Note: As you putting targeting options. Facebook also shows estimated reach at right hand side of the window. 

Lets move to campaign budget.

  • Select daily budget or lifetime budget.
  • You can start campaign immediately from today or put schedule for it.

  • You can Optimize Advert delivery on the various objectives as shown in the snapshot.

  • You can set Bid amount Automatic or Manual Mode
In the Automatic mode Facebook sets bid to maximize engagements. where as in the manual bidding you will set bid as per you judgement. you need to change bid in manual mode as per the results achieved.

  • In the When you charged option ,The selected option determines when you pay for your advert. For many optimization goals, you'll pay each time your advert is served (known as an impression).   Some optimization goals also let you choose between impressions and actions (such as link clicks or post engagements).

    • You can run advert 24 hrs /day or customized schedule as per when you most of the customers are online on the Facebook.(Scheduling is only available for Life time budgets).

    • Now set a name that describes the audience, scheduling or adverts inside it.
    • Now Press Choose Advert Creative button.

    • In Advert creative window you will be able to see the preview of how your boosted post will look in Desktop news feed, Mobile news feed & Desktop right column.

    • It will arrange to show preview how this advert will look in Facebook app, but you need to go to your mobile app.

    • Now you can Review whole order for the advert by pressing "Review Order Button"

    • Once you are done with review of the order then you can proceed with placing of order.

    • If you are creating Facebook ad for the first time you need to fill up billing information which includes billing address, credit card details etc.

    • before your campaign goes live, Facebook reviews your advert to check with its advertising guidelines. generally it reviews your advert within 24 hours.

    • Once campaign goes live you can see the performance by visiting "Manage Advert" section from drop down menu.

    So friends.. this was detailed discussion about various Facebook campaign objective & step by step guide of creating advert for boosting your post. I  hope you will like it.


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